How to quantify one of the world’s largest audience: from the music itself, which has extended from the Caribbean and urban centers of America to the farthest reaches of the world, from the urban to the suburban and rural, from the largely “African-American” subculture to its sphere of influence outside of the realm of hip hop to fashion, culture, other forms of music and art and to the moods and
attitudes of people everywhere?
No publication, article or statistical organization has been able to accurately calculate the size or scope of this immense audience. Some figures online refer to the hip hop’s audience as having thecollective spending power of $500 billion annually in the U.S. alone (technocrunch.com). Others point to a consumer group of “urban hustlers” who are “closely connected to hip hop, ethnically diverse with aspirations to succeed and a shared set of passions” (Alloy Access + marketing study, 2007). According to the study, these 12-34 year olds, of today’s most sought-after consumer groups, have access to $90 billion per annum in discretionary spending across crucial consumer categories such as entertainment, technology and fashion.
They also spend money on clothing accessories and shoes, view themselves as trendsetters and deeply influence culture at-large, affecting all other age brackets and industries.
But you don’t need statistics or charts to see the strength and scope of the hip hop organ, which is everywhere, and Pale Blue Light is the first major television drama to directly target this audience.
Additionally, as a television drama featuring talented established and up-and-coming artists with dramatic content and themes, addressing such issues as the modern relationship, city living, life and death, civil rights, racism, sexism, the role of art in society and the business of art, its content will often transcend that of its built-in audience, just as The Sopranos, which is about true crime and the
lives of characters of the mafia, reached a wider audience through its handling of similar, deeper human subjects.
Simply put, Pale Blue Light’s potential audience is a vast one, profiting from the reach of hip hop itself, but spreading beyond its far-flung borders as well.